Eros International collaborates with Anurag Kashyap Films Pvt Ltd & Sikhya Entertainment to present Peddlers in the International Critics' Week, Cannes 2012
Mumbai - April 27, 2012: Eros International Media Ltd (Eros International), a leading global company in the Indian film entertainment industry has formed a strategic alliance with Anurag Kashyap Films Pvt Ltd (AKFPL) and Sikhya Entertainment for the film Peddlers, selected to represent India as the official selection in competition at the Cannes Critics' Week earlier this week. The film is the work of first time director Vasan Bala and will compete for the prestigious Camera d'Or Award at the festival.
Speaking on the development, producer Guneet Monga from AKFPL and Sikhya Entertainment says, "It is empowering to partner with Eros as it is a leading company in the film industry with a global reach. Peddlers on the other hand, is a film of global appeal, that has been independently financed by 7 co-producers and 3 associate producers, making this partnership a very unique one."
Sunil Lulla, Managing Director, Eros International Media Ltd added, "Eros is delighted to associate with AKFPL and Sikhya Entertainment on Peddlers. This is an outstanding achievement for Vasan Bala and the team and we look forward to giving the film a global showcase".
Announcing Peddlers nomination, Charles Tesson, Artistic Director - Critics' Week said, "Peddlers answers our prayers to India Cinema. Indian cinema is now fearless. Rejoice!"
Peddlers is the first Hindi language film to be nominated in this Critics' Week section, chosen out of the 1200 films viewed by the Selection Committee. Founded in 1962, Cannes Critics' Week is the oldest parallel competitive section of the Cannes Film Festival. It showcases first and second feature films by Directors from all over the world and only selects seven feature films each year. It has a long-established tradition of discovering new talents including Bernardo Bertolucci, Ken Loach, Wong Kar-wai, Jacques Audiard, Arnaud Desplechin, Gaspar Noé and François Ozon.
Vasan Bala has been Anurag Kashyap's Assistant Director for Dev D, That Girl in Yellow Boots and also the Associate Director of Trishna by Michael Winterbottom starring Frieda Pinto and Riz Ahmed.
About Eros International Media Ltd (Eros International)
Eros International Media Ltd (BSE Script Code: 533261; NSE Script Code: EROSMEDIA) is a global player within the Indian media and entertainment arena. It operates on a vertically integrated studio model controlling content as well as distribution & exploitation across multiple formats globally, including cinema, digital, home entertainment and television syndication. Eros International Media Ltd is a part of Eros International plc group which is the first Indian media company to get listed on the Alternative Investment Market of the London Stock Exchange.
About Anurag Kashyap Films Pvt Ltd (AKFPL)
Anurag Kashyap Films Pvt Ltd is a path breaking enterprise, which believes in delivering meaningful cinema, mirroring our society in its myriad hues and shades. Spearheaded by writer & director Anurag Kashyap and producer Guneet Monga, the company has scaled stellar heights, carving a niche for itself in both national and international markets.
The film is about Mumbai inhabited by millions, a lady on a mission, a man living a lie and an aimless drifter and how they collide. Some collisions are of consequence, some not, but either ways the city moves on.