We distribute full-length films, music videos and clips online and through DTH VOD & SVOD with multiple partners and have recently announced the beta-launch of our own online platform “Eros Now".
As consumption habits of consumers change, we believe the digital arena is a major area of growth, focus and opportunity for the Company.
Eros is proud to announce the beta-launch of its dedicated online entertainment service, “Eros Now” As an Eros International brand, a leader in theatrical production and distribution for South Asian content, Eros Now will ultimately provide access to Eros' Bollywood film library as well as music videos, audio tracks and original programming. With immediate effect, Eros Now represents the Group’s overall digital brand with all digital content branded as such across the Group’s website, YouTube and Twitter pages and the company’s entertainment application.
The service will cater for both premium and standard users. All movies are part of the subscription service, ‘Eros Now Premium’, whilst all remaining content can be accessed for free and is supported by advertisements.
The main website, www.erosnow.com
, will be available globally with users able to purchase an Eros Now premium subscription.
Eros’ new offering follows the company completing the digitisation of majority of its film library and positions the Group to exploit demand for its high quality premium content ‘on demand’ and via ‘mobile’ services.